Goffman on Stigma
STIGMA: Chapter 1
Stigma
A state of “markedness” in which there is a bodily SIGN designed to expose something unusual or bad about the moral status of an individual. TODAY the emphasis is on the DISGRACE rather than the physical signed of it.
--“scarlet letter”
--“gang tattoo”
--Slave branding
--Leprocy & other moral diseases
--Malformation & other disability
--subtle marks:
· How have each of you experienced STIGMA in your lives (we all have a story).
· How does our experience with stigmatization affect our experiences, choices and behaviors?
· What kinds of things are stigmatized by society & culture today?
· Can stigmas be manipulated?
SIGNIFIER ===SIGN (signified)
“Actual social identity” VS “Virtual social identity”
Discrepancy between the actual social identity of a person and the virtual social identity (all the traits we expect to associate with an individual based on first impressions) These discrepancies QUESTION THEIR IDENTITY in our minds. When these discrepancies create a negative evaluation of a person’s social identity. We call it a stigma.
· Not all discrepancies are stigmas
· Stigmas are attributes that deeply discrediting (social judgment)
· Evaluation can not be removed from its social context
· Can be apparent (discredited) or hidden (discreditable)
3 Types of Stigma:
· Abominations of the body
o Physical deformities
· Blemishes of the character
o Mental disorder, criminality, addiction, homosexuality, unemployment, divorce,
· Tribal stigma
o Race, religion, nationalism
In each case the individual has a mark which identifies them as discredited (other than expected) and interferes with normal social intercourse
Those without a mark we call NORMALS
Normals see those with stigmas at “not quite human”, and therefore we treat them with some sort discrimination which affects (reduces) their life chances.
1. “stigma theory” an ideology constructed to explain the inferiority of the stigmatized person and explain the dangerous (LIMINAL (VanGennup), Contaminating (Douglas)) nature of stigmatized people.
2. Stigma terminology is constructed as a shorthand to connect with these socially constructed and maintained beliefs (without having to really define what they mean)
o Moron, retard, bastard, faggot, cripple
3. Stigma Halo emanates from the category and we attribute a plethora of negative attributes to the original demarcation, including some “supernatural” or sixth sense on occasion (also imputes dangerous/nonhuman nature).
4. Shared Vision though there are exceptions, in the USA,
o Shame: stigmatized individuals tend to share the evaluation that normals have of them. This leads to a sense of “self alienation” and “disempowerment” that often prevents social change. It is not just the hegemony that keeps stigma alive; it is a SHARED SOCIAL UNDERSTANDING.
o This is strengthened by the fact that we have DEFINED STIGMA, and therefore have a set of clear expectations for their behavior, and a mandate for it to be realized. NORMALS have a greater set of options for behavior and decreased expectations for meeting these characteristics since the ABSENCE OF STIGMA defines them in large part.
o EXCEPTIONS: often need to separate themselves from hegemonic society & create their own norms: Orthodox Jews, Gypsies, Mennonites, etc.
o Goal: erase shame and achieve Acceptance.
Paths to Acceptance:
1. Correct cause of stigma (erase blemish)
· plastic surgery
· conversion through therapy to heterosexuality
· born again
2. Strive to Overcome Deficit
· Bind person learns to ski
· Wheelchair athlete
3. Deny the stigmatized evaluation by society
3. Deny the stigmatized evaluation by society
Normal & Stigmatized Interactions
These are often difficult and rife with discomfort from both sides
Sympathetic Others
· Those who share the stigma
o Create a support community
o share a differently constructed value system
o feel at-ease with this knowledge
o disadvantage used as a basis for organizing their lives with others of similar disadvantage (shared common experience)
o May REJECT the stigmatized group and ally with normals (don’t focus on stigma)
o May lead to a negative valuation by
o Networks, urban milieu, residential communities
§ Use softer language (PC)
§ Represent the community in public/events
§ Lobby for the concerns of the stigmatized
§ Create publications which create an “ideology of membership”
o Success Stories: become REPRESENTATIVES of their “category” of stigma
· The Wise: those who are normal but whose special situation make them privy to and sympathetic to the situation of the stigmatized. (receive a COURTESY STIGMA)
o Must offer themselves to the stigmatized community
o Must wait to be accepted by the stigmatized community
§ Someone who serves the community (physical therapists)
§ Someone who is kin to (family) with the community
· Family inherit stigmatization
· Can make normals uncomfortable and may themselves experience a separate stigmatization
Moral Career: the personal history of stigmatization
(4 patterns)
1. Inborn stigma: become socialized into their disadvantaged position even while learning and incorporating the standards against which they fall short
2. Protective Capsule (family/community): How long this protective capsule can last will depend upon social standing, isolation, etc.---home schooling, private school, physical isolation, information control---problems can arise when the capsule can no longer provide protection
3. One Who becomes Stigmatized Late in Life: learns about the normal and the stigmatized long before he must recognize himself as deficient—need to REIDENTIFY. Special likelihood of developing disapproval of self.
4. Initially Socialized in Stigma and then Reintegrated: uneasy feeling about new acquaintances and status may give way to uneasy feeling about old ones. (sometimes applies to #3)
#3 & #4 may experience “affiliation cycles” where they vacillate between affiliation in the two disparate groups.
INFORMATION CONTROL AND PERSONAL IDENTITY
- Information control between DISCREDITED and NORMALS are focused on managing the tension generated in social interaction.
- Interactions between DISCREDITED and NORMALS are focused on managing information about one's failing.
- PASSING (as we will see) is the management of undisclosed discrediting information.
SOCIAL INFORMATION
- SIGNS: convey social information about one's ABIDING CHARACTERISTICS as opposed to temporary ones.
- expressed by the individual because they are embodied during social interaction
- SYMBOLS: Routinely sought and received signs (manipulated in social interactions)
- status symbol (points), Stigma symbol (slips)
- draw attention to ones identity immediately
- DISIDENTIFIERS: sign or symbol meant to throw doubt on a stigmatized social identity
- speaks "good English"
- wears a suit and tie
- can have variable meaning within a culture
- rainbow
- tattoo
- colors
- WITH: company you keep acts as a social symbol
VISIBILITY
- the degree to which a stigma is visible/perceivable, determines one's options for passing
- OBTRUSIVENESS: how much the stigma interferes with social interaction
- KNOWN-ABOUT-NESS: how much the stigma is common knowledge or the social group is aware of it (previous knowledge)
- PERCEIVED FOCUS: the behavioral expectations , social disqualifications, which are perceived to be associated with a particular stigma
- DECODING CAPACITY OF THE AUDIENCE: how the audience is able to read the symbols and signs determines its visibility.
PERSONAL IDENTITY (as opposed to social identity)
- "Breaking Through" (Fred Davis) an attempt to move from "impersonal (stereotypic social id) to personal contact (relieves stigma). Successfully establishing a personal rather than a social identity=NORMALIZATION
- SHELTERING: protection of a stigmatized person by individuals and/or institutions that know them personally.
- discredited and discrediting individuals have very different problems managing personal identity.
- discrediting persons may avoid intimates for fear of judgement (choosing others as sympathetic)
- easily concealed stigmas often have a greater potential impact on intimates (impotence, addiction, abuse, homosexuality) because it challenges ones personal identity
- sometimes intimates will help hide their stigma by COVERING for the passing individual
- Personal Identity (uniqueness and individual characteristics) vs Social Identity (embodied signs and symbols. MANAGEMENT:
- BIOGRAPHY (every one has a story that they can construct and manage)
- memory
- testimony of others
- non-contradictory facts
- PERSONAL PR
- IDENTITY DOCUMENTS
- Manipulation of Optional symbols (Jewish star, eg)
PASSING
Usually falls between complete secrecy on the one hand, and complete revelation on the other. WHY DO IT?
- There are great REWARDS for being "normal", therefore those that have the opportunity to do so will often pass
- BLACKMAIL: revelation by those who are aware of the persons personal identity
- so, FEAR of being found out when passing. The more that one knows of your biography, the more treacherous it is to be around them
- DOUBLE LIFE: the individual keeps two separate social and personal identities by creating two separate physical spheres of interaction (double biography may develop here).
- 3 SOCIAL ENVIRONMENTS
- OUT OF BOUNDS PLACES-cant go lest they be found out
- CIVIL PLACES-places where they can interact with normals
- BACK PLACES -places where they can be themselves and not have to worry about passing or any other stigma management
- High level of anxiety due to deeper and deeper lying. may experience alienation from both groups (normals and stigmatized)
- children with a stigma pass with the help of parents efforts (unwitting passer-sheltering)
- repercussions can be damaging
- when do you let them know about the" real world"
TECHNIQUES OF INFORMATION CONTROL
- name changing (some famous examples)
Jennifer Aniston (Jennifer Anastanssakis)
George Burns (Nathan Birenbaum)
Dyan Cannon (Samille Diane Friesen)
Lee J Cobb (Leo Jacoby)
Tony Curtis (Bernard Schwartz)
Rodney Dangerfield (Jacob Cohen)
Kirk Douglas (Issur Danielovitch)
Melvyn Douglas (Melvyn Hesselberg)
John Garfield (Julius Garfinkel)
Paulette Goddard (Marion Levy)
Joel Grey (Joe Katz)
Lawrence Harvey (Larushka Mischa Skikne)
Judy Holiday (Judith Tuvim)
Danny Kaye (David Daniel Kaminsky)
Jerry Lewis (Joseph Levitch)
Peter Lorre (Lazio Lowenstein)
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Amahd Rashad (Bobby Moore)
Muhammad Ali (Cassius Marcellus Clay)
Kareem Abdul-Jabbar (Ferdinand Lewis Alcinder)
- reject using a "stigma tool"
- use of disidentifiers and concealment of stigma symbols
- present signs of a horrible stigma as a LESS HORRIBLE STIGMA
- confide only in a small group who help you & pass to everyone else (curtail intimacy & enlist mutual aid in passing)
- Voluntarily disclose stigma
- wear stigma symbol
- make fleeting references to stigma
- DISCLOSURE ETIQUETTE: prevents others from slipping up in social situations and is appreciated in social interaction by normals
- LEARNING HOW TO PASS: one stage in the stigmatized persons development according to Goffman. later they become comfortable with their identity and feel no need to pass (empowerment)
Managing the difference between obtrusiveness and visibility.making a great effort to minimize the obtrusiveness of a stigma. MORE COMMON THAN PASSING (which is both difficult and risky). Only option to some who are visible at all times.
- reduce social tension
- change name to English
- assimilation techniques used by ethnic groups
- give others dispensation from politeness rules
- draw attention away from the stigma
- hide unpleasant images or ideas
- get a nose job
- wear dark glasses
- get breast reconstruction
- cover a scar
- wear a prosthesis
- wear makeup
- feign normalcy
- learn to get on in the normal world
- adapt your behavior to normals
- oscillations of identification and association the individual exhibits regarding his FELLOW stigmatized
- ranks his own by how obtrusive they are
- the more allied with NORMALS the individual is, the more he will see himself in non-stigmatic terms (usually)
- concern with group "purity" distaste with the exhibition of stereotypical traits of others of his kind
- NEARING :coming close to an undesirable instance of his own kind while in the presence of normals...most profound
- PRIMAL SCENE IN SOCIOLOGY
PROFESSIONAL PRESENTATIONS
- codes of behavior for the stigmatized:
- desirable patterns of revealing and concealing
- forulas for dealing with tickleish situations
- support he shopuld give to his own
- typoe of fraternization with normals
- attacks to his own kind he should IGNORE or TAKE TO HEART
- the extent to which he should present himself "just like everyone else"
- the extent to which he should expect/demand special treatment
- the facts about his own to take pride in
- the facts about his own he should "face up to"
- warned against attempting to pass completely
- warned against fully accepting the negative attitude of others
- warned against MINSTRALIZATION
- stigmatized person acts out before normals, the full stereotypical extent of the bad qualities imputed to his kind (viewed as clownish)
- warned against NORMIFICATION (deminstralization)
- stigmatized person
to fail to adhere to the code is to be SELF-DELUDED & MISGUIDED. Adhering is considered AUTHENTICITY (someone who is well adapted and true to themselves)
---may through this advice become a critic of the sical scene (acute observer of human relations) "Situation Conscious"
---feelings of exposure and betrayal as these codes often touch on private and personal matters.
More Rules!
IN-GROUP ALIGNMENTS (rules for behavior):
IN-GROUP ALIGNMENTS (rules for behavior):
- consolidates public image on outspoken politisized member
- militancy in group behavior can lead to further separation and decreased acceptance
OUT-GROUP ALIGNMENTS (rules for behavior):
- if he follows the requests of normals, he is seen as well-adjusted (psychological definition)
- fulfil normal activities as best as you can
- dont make a big deal about your stigma
- dont feel bitter or resentful
- help others in mixed social situations (relax normals by covering)
- let normals present FEEL like wise ones
- acceptance is conditional on following the expectations for adjustment
POLITICS OF IDENTITY (rules for behavior)
- should act NORMAL, but not too normal (contradiction)
- a subset of the group will REFUSE TO COVER (new discrimination-Yoshino)
- distinction is made between BEING & DOING (assimilation oriented-Yoshino)
- what happens when you are stigmatized but can't meet these identity norms?
- support the norms but do not realize them
- reject the norms & alienate yourself from the community
- passing & covering
DEVIATIONS & DEVIANCE
- In-Group Deviant- outlier in a group of stigmatized people whoise biography will explain their strangeness
- Social deviant: members of a group of outlies who reject normal society and its morays. May feel that they are better than normals. Obtaining potential recruits from normal society and often sympathy.
- collective denial of social order
- fail to use opportunities to advance
- show disrespect
- bohemians
- political radicals
MEDIA PORTRAYALS: How do they impact our views?
In some reworkings of Goffman, further categorizes stigma variation by four criteria that can affect the perceived level of deviance or depravity:
- visibility (i.e. discernible by others)
- publicity (i.e. already known by others-known-aboutness)
- obtrusiveness (i.e. affecting social interaction)
- relevance (i.e. situational)
These variations are not mutually exclusive and often overlap due to differing levels of perceived depravity, an individual’s choice, and external factors.
- A famous example is the stigmatization of sufferers of HIV/AIDS who are differentiated from normative society on all three levels: illness, choice to engage in perceived “dangerous” sex (often assumed homosexual sex) and the assumed connection with homosexuals, greatly feared and stigmatized in their own right, especially during the moral panic surrounding HIV/AIDS of the 1980s and ‘90s (Tomaszewski 2012).
- Another example is the stigma surrounding depression or other ‘subtle’ forms of mental illness which are so often brushed off as a stigma of character but due to the biological origins of the illnesses, could also be assigned physical stigma.
- fewer people who seek help instead of hiding what they are going through.
- people resist testing and diagnosis
- people limit their lives
- Due to this, there are add campaigns in attempt to end stigma around mental illness.
Stigma around mental illness often stops sufferers from be honest about what they’re going through
What is the impact of stigmatization on the spoiled identity that you have chosen?
Stigma Management: Summary
- Normalizing – The act of maintaining/proving one’s normalcy, often involving the ‘it’s just a guilty pleasure’ mentality. i.e. “I really don’t play video games that often, only on the weekends.”
- Neutralizing – The act of explaining why one’s specific situation is not deviant and why it should not be stigmatized. i.e. “Its okay Grandma, I only got a tattoo because I wanted to remember Grandpa.”
- Passing – The act of performing normalcy, often involving the lying and reinforcing of stigma around the characteristic in question. i.e. “What are you talking about? Of course I don’t wear makeup, I’m a guy, that would be weird.”
- Covering – The act of hiding the stigmatizing characteristic either verbally or physically. i.e. “Oh, those Barbies aren’t mine. My sister must have left them there.”
- Insulating – The act of physically separating oneself and/or the characteristic in question from ‘normal’ society to avoid judgement.
- Distancing – The act of physically separating oneself from other stigmatized individuals, often involving the ‘I’m not like them’ mentality
- Embracement – The act of publicly accepting the stigmatizing characteristic, often with pride to counter the shame of stigma or a simple lack of other techniques if the characteristic happens to become common knowledge. i.e. “I don’t care what they say, I love My Little Pony. That show is awesome!”
Example: HIV/AIDS

DISTANCING
The first technique people with HIV use is distancing, in which they attempt to disassociate themselves with the more stigmatized aspects of the illness, such as affiliation with the groups commonly affected, and attempt to attribute their infection to a more socially accepted source. Such as saying that they are not like drug users who are careless about needles or gay men who are promiscuous and irresponsible with protection. In distancing themselves they do not challenge the stigma associated with the illness itself, but instead create a category of victims, perceived to be more innocent contractors, and place themselves within this category.
COVERING
HIV/AIDS is an illness that begins to show physical symptoms as it progresses. When people want to conceal the fact that they are infected with HIV but cannot hide their physical symptoms they use the management technique covering. Many people will do so by lying about the illness that they have, claiming that they have illnesses such as cancer, that have fewer negative stigmas associated with them, but have similar severities. Lying in this way enables them to avoid the stigma associated with HIV/AIDS. If instead, people believe that their symptoms are too far along to lie about they will sometimes use the isolating management technique. This technique is often very alienating as it causes people to hide the fact that they have HIV by completely hiding themselves, avoiding social interaction, and isolating themselves from the people in their lives.
EMBRACEMENT
There are some people who use a very different management technique in which they do not attempt to hide their infection or distance themselves from its stigmas, instead they openly disclose and discuss the fact that they have HIV. This management technique is embracement. Hiding the illness creates the perception that the illness is shameful and should be concealed. Openly talking about ones’ infection with the illness challenges this assumption. One person suffering from HIV stated that, “The more you talk about it, the less stigmatized you feel. And the more people you tell, the more people are on your side. The more love and understanding and comprehension you get from everyone, and the less ostracized you feel.”
Example: Homelessness
Homeless individuals are often stigmatized as lazy or unintelligent and are often blamed for the difficulties that they face. Society assumes people are homeless due to factors such as being irresponsible with their money or being unwilling to put the effort in to get a job or stop drinking, ignoring the fact that many people are homeless because of factors and circumstances out of their control. The stigma that is associated with being homeless prevents those people from escaping their situation, so they use management techniques to lessen or negate the effects of this stigma.

If people view the homeless as somehow deserving of their situation it is easier to turn a blind eye to their suffering
COVERING
One strategy homeless people use is covering, in which they try to conceal the more stigmatized aspects associated with homelessness such as their clothing or speech. While going out to a fancy restaurant with a friend who is not homeless or going to a job interview, a homeless person using this strategy would attempt to minimize the things people associate with homelessness and stress habits which fit the societal standard of normal. They may wear their nicest clothes, be more conscious about their choice of language, and present themselves with intentionally improved manners.
DISTANCING
Other times, homeless people will use the management technique of distancing. If they are able to distance themselves from more damaging aspects of homelessness then people might perceive them as separate from those aspects and thus they would be less affected by the stigma. This could be done by disassociating ones self with groups people perceive as reckless or lazy such as gang members or gamblers and attribute your homelessness to something more traumatic and out of their control such as a house-fire or death of a parent. This creates a group ‘other’ that perceived as more innocent and therefore is less stigmatized.
EMBRACEMENT
Using the management technique of embracing allows homeless children to feel more confidence and less worthlessness. Being more open and not ashamed creates an environment to discuss homelessness. This opens doors to being an advocate for education and change, which may lead to lesser stigma in the future.
PASSING
Often homeless children attempt to “pass” as their non-homeless peers to gain access to public domain and to better fit into society’s norms. This technique of passing is most commonly demonstrated as homeless children dressing like a non-homeless child (such as wearing the latest trends or non raggedy clothing). In the above mentioned study, homeless children were more likely to chose clothing in terms of style rather than functionality. “On numerous occasions, kids refused to take donated coats during the winter because they were ugly and out of style.” By giving the appearance of being a non-homeless child, they are less likely to be judged or stigmatized at first glance, providing them with less restricted access to things such as trust, sympathy, or respect from strangers
Example: Secular and Religious differences
Atheists and other secular groups are often associated with communism. To mainstream society, being “god-less” is stigmatized as having no moral compass and often labels the individual as a radical. It is interesting to note that society was fine with people who do not practice religion but still believed in god, however, society looks negatively on those who do not believe in god. The negative stigmas surrounding atheists, agnostics, and other secular religions are slowly becoming less prevalent in society, but due to the still strong presence of catholic religion in mainstream society, identifying as a follower of those religions can still restrict an individual.
NORMALIZATION
Normalization focuses on removing the aspects of a stigma that separate those stigmatized people from the rest of society. “A common way in which secular respondents redefined their secularism was to emphasize positive aspects of secularism.” sayings such as “being an atheist is a proactive lifestyle because it encourages you to solve your own problems” and “most atheists I know are some of the best people I’ve met” are ways in which non-God believing religions remove the negative stigmas of radicalness and highlight the religion in a way that makes it seem appealing, or normal. Secular followers redefine their situation by indicating that “secularism is a valid alternative to religion. By expressing how these religions help society and are not different from other religions more accepted from society.”
NEUTRALIZATION
Neutralization occurs when a deviant neutralizes various aspects and morals of themselves to allow them to perform the deviant, stigmatized act. Neutralization normally occurs after the act has been performed to help reduce tensions surrounding the stigma. Atheists often report themselves as being “neurologically wired” to be the way there are. Others frequently use the argument that even if there was a God, they would hate him/her because while he may create life and be responsible for the beauty of nature, he is also responsible for war, death, and pain. Secularists, Atheists, and Agnostics justify their absence of prayer or religious practice by the fact that god does bad things along with the good. They rationalize with themselves that not partaking in mainstream religion is okay because it has down sides too.
PASSING
Passing is a stigma management technique that could be common for Midwest seculars. Religion is a fairly personal aspect to most people and is not often dictated by appearance. This makes it easy to utilize passing because unless an individual is asked, most people will assume a person is religious, allowing seculars to escape the stigmas of being non-religious. “For example, an atheist may try to pass as an agnostic or claim to be a humanist to avoid the negative connotations of the label “atheist.” Or an atheist may choose to say they are agnostic because it gives the impression that they are open to religion or are seeking a religion, which mollifies the stigma of having no belief.”
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